marketing | branding | communications | product

EXPERTISE

marketing | branding | communications | product

I provide results-driven solutions to elevate brands (B2B or DTC Startup or established) through branding, performance and traditional marketing, website development & SEO, targeted MarCom, conventional communications/Public Relations as well as events and product strategy.

From creating compelling marketing and social campaigns to high-quality assets that drive engagement and ROI, my initiatives are rooted in internal and external stakeholder research/insight, ensuring alignment with market trends and measurable success.

Detailed Expertise

BRANDING

New Development
Revitalization
Management
Extension
Exhaustive Guidelines
Brand Identity, Purpose, Vision, Promise, Attributes, Logo, Tone of Voice, Fonts and Color Palette

MARKETING

Performance Marketing
SEM/Display Ads
(Awareness & Retargeting via Meta, Google, LinkedIn)
Affiliate Marketing

MarCom
Email Marketing
(A/B Testing, Segmentation)
Social Media/Influencers
Content Marketing
Public Relations

Analytics
(Google Ads, HubSpot, Meta Business Suite)

Customer Segmentation
A/B Testing
Budget Management

WEB/SEO

Development
Corporate & E-commerce
UI, UX, IA
Content & Assets

Analytics
(GA, Google Console, HubSpot)

CRM
(Ex: HubSpot, Mailchimp, salesforce)

Forms Integration
(Ex: HubSpot, JotForm, Gravity, salesforce)

SEO
Tags & Meta Data
Keywords/ Blogs
URL Strategy
Backlinks
Domain Authority

SOCIAL

Social Media Strategy
LinkedIn, Instagram, Facebook, X, YouTube
Influencers

Content & Assets
Segmentation
Ads
Budget Management

creative

Printed Material
(Catalogs, Brochures, Flyers, Signage)

Digital Assets
(Presentations, Posts, Banners, Graphics, Display Ads, etc.)

Video Production
Logo Design
Packaging
Branded Swag

Other CoMms

Internal & External

CRM
(Ex: HubSpot, Mailchimp, salesforce)

C-Suite Presentations
Public Speaking
(Personal & Training)

Public Relations
(Media Relations, PR Firm Hiring, Press Releases)

Events
(Trade Shows, Galas, Pop-Ups, Product Launches
Sales Force Events)

Crisis Communications
Employee Engagement

insight

Market Research Agencies
(Ex: Nielsen, Kantar, Ipsos, Euromonitor and GfK)

Customer Surveys
(SurveyMonkey, TypeForm, JotForm, Google Forms)

Point of Sale
(Ex: Shopify, Square, In-Store Engagement Surveys)

product

Marketing
Pricing & Subscription
Product Launches
Catalog Strategy
Promotions/Merchandising

Retail
P&L Strategy
Product Curation
Visual Merchandising
Customer Experience Guidelines

Budget Management

Recommendations

What my leaders, peers and teams say about me

Contact Me!

I look forward to connecting with you!

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